- Improve the swans’ nutrition by making handy bags of floating swan food and discounted 15kg sacks easily available to the public, and by feeding mixed corn each day



- Monitor swans’ health and work with registered rescue and welfare organisations

- Help people to understand swans and their needs, through social media, publications, talks and events

- Give people a chance to come together by volunteering, or contributing financially

- Provide volunteers with training and support
- Work with the sanctuary landowners (Worcester City Council and Worcester Cathedral) to look after and improve the sanctuary (part of the Riverside Park) for the benefits of the swans, the community, and the environment

- Seek grants, donations, regular contributions and bequests to provide funds to ensure that the swans can be fed and cared for into the future

- Work with other organisations or individuals to support community and voluntary engagement in the City

- Treat each other, the public and partner organisations with courtesy and respect
